INVESTIGATING THE PERCEPTUAL AND ATTITUDINAL RESPONSES OF CONSUMERS TOWARD HEALTH HALO LABELS IN FOOD PRODUCTS: A KOLKATA-BASED STUDY.
| Autor: | Agarwal, Sharad1 agarwalsharad0510@gmail.com, Roy, Shaunak2 shaunak@sxccal.edu |
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| Zdroj: | International Journal on Customer Relations. 2020, Vol. 8 Issue 1, p35-41. 7p. |
| Databáze: | Business Source Ultimate |
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