Location does matter: the effect of display locations of regular price and sale price on consumers' responses in comparative price advertising.
| Autor: | Jang, Jung Min1 (AUTHOR), Park, Eun Young2 (AUTHOR) |
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| Zdroj: | International Journal of Advertising. Oct2020, Vol. 39 Issue 7, p1059-1085. 27p. 6 Diagrams, 3 Charts. |
| Databáze: | Business Source Ultimate |
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