Introducing the socialbot: a novel touchpoint along the young adult customer journey.
| Autor: | Wilson-Nash, Carolyn1 (AUTHOR) carolyn.wilson@stir.ac.uk, Goode, Amy1 (AUTHOR) amy.goode@stir.ac.uk, Currie, Alice1 (AUTHOR) alice_currie96@hotmail.com |
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| Zdroj: | European Journal of Marketing. 2020, Vol. 54 Issue 10, p2621-2643. 23p. |
| Databáze: | Business Source Ultimate |
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