Joint Sales Promotion: Prospects and Issues.
| Autor: | Kureshi, Sonal1 sonalk@iimahd.ernet.in, Vyas, Preeta1 preeta@iimahd.ernet.in |
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| Zdroj: | IIMB Management Review (Indian Institute of Management Bangalore). Sep2004, Vol. 16 Issue 3, p25-30. 6p. 4 Charts. |
| Databáze: | Business Source Ultimate |
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