Price-elasticity based customer segmentation in the Italian auto insurance market.
| Autor: | Barone, Guglielmo1, Bella, Mariano2 mariano.bella@prometeia.it |
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| Zdroj: | Journal of Targeting, Measurement & Analysis for Marketing. Sep2004, Vol. 13 Issue 1, p21-31. 11p. 6 Charts, 1 Graph. |
| Databáze: | Business Source Ultimate |
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