Bridging marketing and higher education: resource integration, co-creation and student learning.
| Autor: | Smørvik, Kjersti Karijord1 (AUTHOR) kjersti.k.smorvik@uit.no, Vespestad, May Kristin1 (AUTHOR) |
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| Zdroj: | Journal of Marketing for Higher Education. Jul-Dec2020, Vol. 30 Issue 2, p256-270. 15p. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
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