Mental imagery: A lever for valuing an intangible offer.
| Autor: | Abaidi, Ibtissame (AUTHOR) iabaidi@groupe-igs.fr.fr, Agrebi, Sinda1 (AUTHOR), Ben Nasr, Imed2 (AUTHOR), Cottet, Patrice3 (AUTHOR) |
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| Zdroj: | Recherche et Applications en Marketing (English Edition) (Sage Publications Inc.). Sep2020, Vol. 35 Issue 3, p79-101. 23p. |
| Databáze: | Business Source Ultimate |
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