The Dynamics of Brand Legitimacy: An Interpretive Study in the Gay Men's Community.
| Autor: | Kates, Steven M.1 skates@sfu.ca |
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| Zdroj: | Journal of Consumer Research. Sep2004, Vol. 31 Issue 2, p455-464. 10p. 1 Chart. |
| Databáze: | Business Source Ultimate |
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