Examining the Reasons behind the Successes and Failures of New Products: A Study of New Product Performances in Training Division of XYZ Management.
| Autor: | Kurnia, Pepey Riawati1 prk@ppm-manajemen.ac.id |
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| Zdroj: | Journal of Management & Marketing Review (JMMR). Jul-Sep2020, Vol. 5 Issue 3, p129-140. 12p. |
| Databáze: | Business Source Ultimate |
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