BRAND EQUITY AND BRAND VALUE: PROPOSITION AND VALIDATION OF A MODEL.
| Autor: | Lino Romanello, Denis1, Freire, Otavio1 otfreire@usp.br, Quevedo-Silva, Filipe1 filquevedo@gmail.com, Almeida Santos, Eduardo Biagi1 eduardo-biagi@hotmail.com |
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| Zdroj: | REMark: Revista Brasileira de Marketing. Jul-Set2020, Vol. 19 Issue 3, p496-512. 39p. |
| Databáze: | Business Source Ultimate |
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