BÜTÜNLEŞİK PAZARLAMA İLETİŞİMİ İLE FİRMA PERFORMANSI (NİTEL PERFORMANS) VE MARKA PERFORMANSI ARASINDAKİ İLİŞKİNİN ANALİZİ.
| Autor: | AYAS, Nevriye1 nayas@comu.edu.tr |
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| Zdroj: | Business & Management Studies: An International Journal (BMIJ). 2020, Vol. 8 Issue 3, p2833-2867. 35p. |
| Databáze: | Business Source Ultimate |
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