Relationship between consumer knowledge, prescription drug advertising exposure and attitudes towards direct-to-consumer prescription drug advertising.

Autor:	Vatjanapukka, Verawoot1 verawoot.vatjanapukka@ research.vu.edu.au
Zdroj:	International Journal of Medical Marketing. Sep2004, Vol. 4 Issue 4, p350-360. 11p.
Databáze:	Business Source Ultimate
Externí odkaz:	Zobrazit plný text záznamu