Exploring the success factors of eCRM strategies in practice.
| Autor: | Chen, Qimei1 qchen@cba.hawaii.edu, Chen, Hong-mei1 |
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| Zdroj: | Journal of Database Marketing & Customer Strategy Management. Jul2004, Vol. 11 Issue 4, p333-343. 11p. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
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