Frontline Cyborgs at Your Service: How Human Enhancement Technologies Affect Customer Experiences in Retail, Sales, and Service Settings.

Autor: Grewal, Dhruv1 (AUTHOR) dgrewal@babson.edu, Kroschke, Mirja2 (AUTHOR), Mende, Martin3 (AUTHOR), Roggeveen, Anne L.1 (AUTHOR), Scott, Maura L.3 (AUTHOR)
Zdroj: Journal of Interactive Marketing. Aug2020, Vol. 51, p9-25. 17p.
Databáze: Business Source Ultimate
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