DOES THE PACKAGING CHANGE THE PERCEIVED TASTE OF BEER? RESULTS FROM A BEER EXPERIMENT.

Autor: Pospisil, Jan Zavodny1 jan.zavodny@vse.cz, Zavodna, Lucie Sara2 lucie.zavodna@vse.cz, Jiranek, Matej1 jirm11@vse.cz
Zdroj: Market / Trziste. 2020, Vol. 32 Issue 1, p65-78. 14p.
Databáze: Business Source Ultimate