Netnography as a marketing research tool in the fashion industry in Southeast Europe.

Autor: Xharavina, Natyra1 (AUTHOR), Kapoulas, Alexandros (AUTHOR), Miaoulis Jr., George2 (AUTHOR)
Zdroj: International Journal of Market Research. Jul2020, Vol. 62 Issue 4, p499-515. 17p. 2 Charts.
Databáze: Business Source Ultimate
Nepřihlášeným uživatelům se plný text nezobrazuje