The Brand Relationship of Cult-Like Following: Developing Scales of Measurement in Apple and Catholic Devotees.
| Autor: | Yi-Chia Wu1 yichiawu@tarleton.edu, Minor, Michael S.2 michael.minor@utrgv.edu |
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| Zdroj: | EMAJ: Emerging Markets Journal. 2020, Vol. 9 Issue 2, p26-36. 11p. |
| Databáze: | Business Source Ultimate |
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