Marketing-mix Standardization/Localization Strategy and Export Intensity: An Empirical Analysis Based on the Perceptions of Portuguese Wine Producers.
| Autor: | Mendonça da SILVA, Pedro1 p_silva@iscap.ipp.pt, Freitas SANTOS, José2 jfsantos@iscap.ipp.pt |
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| Zdroj: | Review of International Comparative Management / Revista de Management Comparat International. May2020, Vol. 21 Issue 2, p118-136. 19p. |
| Databáze: | Business Source Ultimate |
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