THE ROLE OF USER ENGAGEMENT IN ELECTRONIC WORD-OF-MOUTH AND ONLINE PERFORMANCE.
| Autor: | BARLAS, Achilleas1 abarlas@econ.uth.gr, STAMBOULIS, Yeoryios1 ystambou@econ.uth.gr, VLEIORAS, Alkiviadis1 avleioras@uth.gr |
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| Zdroj: | Organization & Management Quarterly / Organizacja i Zarządzanie : Kwartalnik Naukowy. Jan-Mar2020, Vol. 49 Issue 1, p5-22. 18p. |
| Databáze: | Business Source Ultimate |
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