TECHNOLOGY RESISTANCE MODELING: AN ANALYSIS IN THE INDIAN MARKET.
| Autor: | Iyer, Easwar Krishna1, Dorai, Sriram1, Prabhaker, Paul R.2 prabhaker@niu.edu |
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| Zdroj: | Marketing Management Association Educators' Conference Proceedings. Spring2020, p136-138. 3p. |
| Databáze: | Business Source Ultimate |
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