Critical review on social marketing planning approaches.
| Autor: | Akbar, M. Bilal1 b.akbar@derby.ac.uk, French, Jeff2 Jeff.French@strategic-social-marketing.org, Lawson, Alison1 a.lawson@derby.ac.uk |
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| Zdroj: | Social Business. Winter2019, Vol. 9 Issue 4, p361-393. 33p. |
| Databáze: | Business Source Ultimate |
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