The impact of big data market segmentation using data mining and clustering techniques.

Autor: Yoseph, Fahed1,2 (AUTHOR) fyoseph@abo.fi, Ahamed Hassain Malim, Nurul Hashimah2 (AUTHOR), Heikkilä, Markku1 (AUTHOR), Brezulianu, Adrian3 (AUTHOR), Geman, Oana4 (AUTHOR), Paskhal Rostam, Nur Aqilah2 (AUTHOR), Balas, Valentina Emilia (AUTHOR), Jain, Lakhmi C. (AUTHOR)
Zdroj: Journal of Intelligent & Fuzzy Systems. 2020, Vol. 38 Issue 5, p6159-6173. 15p.
Databáze: Business Source Ultimate
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