Follow ‘Them’, Distance From ‘One of Us’: Group Membership Drives the Effectiveness of Exemplar Overachieving Behavior.

Autor:	Uzdavinyte, Elze1, Gineikiene, Justina1, Fennis, Bob M.2, Dewitte, Siegfried3
Zdroj:	Advances in Consumer Research. 2019, Vol. 47, p885-886. 2p.
Databáze:	Business Source Ultimate
Externí odkaz:	Zobrazit plný text záznamu