Effects of Nonstereotyped Occupational Gender Role Portrayal in Advertising: How Showing Women in Male-Stereotyped Job Roles Sends Positive Signals about Brands.
| Autor: | LILJEDAL, KARINA T.1 karina.liljedal@hhs.se, BERG, HANNA1 hanna.berg@hhs.se, DAHLEN, MICAEL1 micael.dahlen@hhs.se |
|---|---|
| Zdroj: | Journal of Advertising Research. Jun2020, Vol. 60 Issue 2, p179-196. 18p. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
|