Viral Marketing for Cultural Product: The Role of Emotion and Cultural Awareness to Influence Purchasing Intention.
| Autor: | SATRIO, DANANG1 danangsatrio3003@gmail.com, PRIYANTO, SONY HERU2 sonecid@yahoo.com, NUGRAHA, ALBERT K. N. A.3 albert.kriestian@staff.uksw.edu |
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| Zdroj: | Montenegrin Journal of Economics. Jun2020, Vol. 16 Issue 2, p77-91. 15p. |
| Databáze: | Business Source Ultimate |
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