Scripted Messengers: How Party Discipline and Branding Turn Election Candidates and Legislators into Brand Ambassadors.
| Autor: | Marland, Alex1 amarland@mun.ca, Wagner, Angelia2 |
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| Zdroj: | Journal of Political Marketing. Jan-Jun2020, Vol. 19 Issue 1/2, p54-73. 20p. |
| Databáze: | Business Source Ultimate |
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