Quantifying the importance, contribution and efficiency of Cotton Inc.'s paid, owned and earned media through customer journey modelling.

Autor:	Sciarrino, JoAnn (AUTHOR), Friedman, Jim (AUTHOR), Kirk, Todd (AUTHOR), Kitchings, Kim S. (AUTHOR), Prudente, John (AUTHOR)
Zdroj:	Journal of Digital & Social Media Marketing. Spring2019, Vol. 6 Issue 4, p294-311. 18p.
Databáze:	Business Source Ultimate
Externí odkaz:	Zobrazit plný text záznamu