Engaged, but with what? Objects of engagement in technology-aided B2B customer interactions.
| Autor: | Pöyry, Essi1 (AUTHOR) essi.poyry@helsinki.fi, Parvinen, Petri2,3,4 (AUTHOR), Mattila, Osmo2,5,6 (AUTHOR), Holopainen, Jani2 (AUTHOR) |
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| Zdroj: | Journal of Marketing Management. Mar2020, Vol. 36 Issue 3/4, p334-360. 27p. 1 Color Photograph, 1 Diagram, 4 Charts. |
| Databáze: | Business Source Ultimate |
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