THE INTERACTION OF INTUITION AND RATIONALITY DURING ESCALATED NPD DECISIONS: AN INVESTIGATION OF DECISION-MAKERS' AFFECTIVE STATES.
| Autor: | ROETH, TOBIAS1 (AUTHOR), SPIETH, PATRICK2 (AUTHOR) spieth@uni-kassel.de, JOACHIM, VERENA1 (AUTHOR) |
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| Zdroj: | International Journal of Innovation Management. May2020, Vol. 24 Issue 4, pN.PAG-N.PAG. 31p. 2 Diagrams, 3 Charts. |
| Databáze: | Business Source Ultimate |
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