Country-Of-Origin (COO) Impact and Product Categories' Evaluations: The Case of an Emerging Market.

Autor:	Oumlil, A. Ben1
Zdroj:	Journal of Marketing Development & Competitiveness. 2020, Vol. 14 Issue 1, p57-65. 9p.
Databáze:	Business Source Ultimate
Externí odkaz:	Zobrazit plný text záznamu