Role of Corporate Identity, Image and Reputation in Investors' Behavioral Decision Making: Does Emotional Attachment Matter?

Autor: Qadri, Usman Ahmad1 usmanahmadqadri@hotmail.com, Ghani, Mazuri Binti Abd.1 mazuri@unisza.edu.my, Sheikh, Muhammad Azhar2 Sheikhazhar2005@yahoo.com
Zdroj: Pakistan Journal of Commerce & Social Sciences. 2020, Vol. 14 Issue 1, p120-142. 23p.
Databáze: Business Source Ultimate