How individualism–collectivism influences consumer responses to the sharing economy: Consociality and promotional type.

Autor: Mai, Shirley1 (AUTHOR), Ketron, Seth2 (AUTHOR) scketron@cpp.edu, Yang, Jun3 (AUTHOR)
Zdroj: Psychology & Marketing. May2020, Vol. 37 Issue 5, p677-688. 12p. 1 Diagram, 3 Graphs.
Databáze: Business Source Ultimate
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