INCREASING CROWDFUNDING SUCCESS THROUGH SOCIAL MEDIA: THE IMPORTANCE OF REACH AND UTILISATION IN REWARD-BASED CROWDFUNDING.

Autor:	CLAUSS, THOMAS1 (AUTHOR) thomas.clauss@wiwi.uni-marburg.de, NIEMAND, THOMAS2 (AUTHOR), KRAUS, SASCHA3 (AUTHOR) sascha.kraus@esce.fr, SCHNETZER, PATRICK4 (AUTHOR) patrick.schnetzer@uni.li, BREM, ALEXANDER5,6 (AUTHOR) brem@idee-innovation.de
Zdroj:	International Journal of Innovation Management. Apr2020, Vol. 24 Issue 03, pN.PAG-N.PAG. 30p. 1 Diagram, 4 Charts, 2 Graphs.
Databáze:	Business Source Ultimate
Externí odkaz:	Zobrazit plný text záznamu