Brands that treat customers unfairly during the coronavirus crisis will be punished: Brands that are tempted to raise prices during this time of scarcity are likely to be punished by consumers afterwards, as experiments show they don't tolerate those who take unfair advantage of market power
| Autor: | Shotton, Richard, Hanmer-Lloyd, Will |
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| Zdroj: | Marketing Week (Online Edition). 3/31/2020, p1-1. 1p. |
| Databáze: | Business Source Ultimate |
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