Why systematic review papers and meta-analyses matter: an introduction to the special issue on generalizations in marketing.
| Autor: | Hulland, John1 (AUTHOR) jhulland@uga.edu, Houston, Mark B.2 (AUTHOR) |
|---|---|
| Zdroj: | Journal of the Academy of Marketing Science. May2020, Vol. 48 Issue 3, p351-359. 9p. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
|