Customer satisfaction and firm performance: insights from over a quarter century of empirical research.
| Autor: | Otto, Ashley S.1 (AUTHOR) ashley_otto@baylor.edu, Szymanski, David M.2 (AUTHOR), Varadarajan, Rajan3 (AUTHOR) |
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| Zdroj: | Journal of the Academy of Marketing Science. May2020, Vol. 48 Issue 3, p543-564. 22p. |
| Databáze: | Business Source Ultimate |
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