THE DIGITAL TRANSFORMATION OF MARKETING: IMPACT ON MARKETING PRACTICE & MARKETS.
Autor: | Gillpatrick, Tom1 |
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Zdroj: | Economics: Innovative & Economic Research Journal / Casopis za Ekonomsku Teoriju i Analizu. 2019, Vol. 7 Issue 2, p139-156. 18p. |
Databáze: | Business Source Ultimate |
Externí odkaz: |