Why Do Great Creative Ideas Get Rejected? The Effect of Creative Ideation Processes On External Judges' Assessments.
| Autor: | KILGOUR, MARK1 mark.kilgour@waikato.ac.nz, KOSLOW, SCOTT2 scott.koslow@mq.edu.au, O'CONNOR, HUW1 huwo@waikato.ac.nz |
|---|---|
| Zdroj: | Journal of Advertising Research. Mar2020, Vol. 60 Issue 1, p12-27. 16p. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
|