THE IMPORTANCE OF BRAND FOR INFLUENCING CONSUMER BEHAVIOUR IN SOCIAL NETWORK PLATFORMS.
| Autor: | Legzdina, Aija1, Sperlina, Annemari2, Rukers, Ilgvars1 |
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| Zdroj: | New Challenges of Economics & Business Development. 2019, p507-518. 12p. |
| Databáze: | Business Source Ultimate |
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