INFLUENCE OF INTEGRATED MARKETING COMMUNICATION TOOLS UPON CONSUMERS’ BUYING DECISIONS IN THE CONTEXT OF SUSTAINABILITY.

Autor: Batraga, Anda1, Skiltere, Daina1, Salkovska, Jelena1, Bormane, Santa1, Legzdina, Aija1
Zdroj: New Challenges of Economics & Business Development. 2019, p53-63. 11p.
Databáze: Business Source Ultimate