Marketing strategies evaluation based on big data analysis: a CLUSTERING-MCDM approach.
| Autor: | Mahdiraji, Hannan Amoozad1 (AUTHOR) h.amoozad@ut.ac.ir, Kazimieras Zavadskas, Edmundas2 (AUTHOR), Kazeminia, Aliakbar3 (AUTHOR), Abbasi Kamardi, AliAsghar1 (AUTHOR) |
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| Zdroj: | Economic Research-Ekonomska Istrazivanja. Dec2019, Vol. 32 Issue 1, p2882-2898. 17p. |
| Databáze: | Business Source Ultimate |
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