THE IMPACT OF MESSAGE CONCRETENESS AND LEVEL OF MENTAL CONSTRUAL ON CONSUMER RESPONSE TO CAUSE-RELATED MARKETING CLAIMS.
| Autor: | Mikyeung Bae1 |
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| Zdroj: | American Academy of Advertising Conference Proceedings. 2019, p5-14. 10p. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
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