When and Why Saying "Thank You" Is Better Than Saying "Sorry" in Redressing Service Failures: The Role of Self-Esteem.

Autor: You, Yanfen1 (AUTHOR) yyou@nmsu.edu, Yang, Xiaojing2 (AUTHOR) xiaojing.yang@moore.sc.edu, Wang, Lili3 (AUTHOR) lw122@zju.edu.cn, Deng, Xiaoyan4 (AUTHOR) deng.84@osu.edu
Zdroj: Journal of Marketing. Mar2020, Vol. 84 Issue 2, p133-150. 18p. 6 Graphs.
Databáze: Business Source Ultimate
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