MARKETING MANAGEMENT OF THE LIGHTHOUSE HERITAGE IN THE FUNCTION OF STRENGTHENING THE NATIONAL IDENTITY ON THE GLOBAL TOURISM MARKET: STONE LIGHTS (CROATIA) AND THE ART OF THE LIGHTHOUSES (MONTENEGRO).

Autor: Stojanović, Anđela Jakšić1 andjela.jaksic@unimediteran.net, Šerić, Neven2 nseric@efst.hr, Perišić, Mate3 mate.perisic@plovput.hr
Zdroj: Proceedings of the Faculty of Economics in East Sarajevo / Zbornik Radova Ekonomskog Fakulteta u Istočnom Sarajevu. 2019, Issue 19, p83-98. 16p.
Databáze: Business Source Ultimate