LATERAL CONCEPT OF MARKETING AS A STRATEGIC TOOL FOR ACHIEVING COMPETITIVE ADVANTAGE.
| Autor: | Mikić, Anđela1, Milojević, Sonja1 |
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| Zdroj: | Proceedings of the International May Conference on Strategic Management. May2019, Vol. 15 Issue 1, p568-575. 8p. |
| Databáze: | Business Source Ultimate |
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