SOCIAL MEDIA MARKETING COMMUNICATION: EFFECT OF INTERACTIVITY AND VIVIDNESS ON USER ENGAGEMENT.
| Autor: | Coelho Soares, João1 joaocsoares88@gmail.com, Bessa Sarquis, Aléssio2 alessio.sarquis@gmail.com, Cohen, Eric David3 ericdcohen@gmail.com, Coelho Soares, Thiago4 thiago.soares@unisul.br |
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| Zdroj: | REMark: Revista Brasileira de Marketing. out-dez2019, Vol. 18 Issue 4, p244-268. 53p. |
| Databáze: | Business Source Ultimate |
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