RESEARCH IN OMNICHANNEL RETAIL: A SYSTEMATIC REVIEW AND QUANTITATIVE CONTENT ANALYSIS.

Autor: do Nascimento João, Belmiro1 bjoao@pucsp.br, Pastore, Ricardo2 rpastore@espm.br
Zdroj: REMark: Revista Brasileira de Marketing. out-dez2019, Vol. 18 Issue 4, p154-176. 47p.
Databáze: Business Source Ultimate