RESEARCH IN OMNICHANNEL RETAIL: A SYSTEMATIC REVIEW AND QUANTITATIVE CONTENT ANALYSIS.
Autor: | do Nascimento João, Belmiro1 bjoao@pucsp.br, Pastore, Ricardo2 rpastore@espm.br |
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Zdroj: | REMark: Revista Brasileira de Marketing. out-dez2019, Vol. 18 Issue 4, p154-176. 47p. |
Databáze: | Business Source Ultimate |
Externí odkaz: |