GOOOOOL: MOTIVATION DRIVERS OF ATTITUDINAL AND BEHAVIORAL FAN LOYALTY IN BRAZIL.
| Autor: | Rosenberg III, Philip J.1 philip.rosenbergeriii@newcastle.edu.au, Jin Ho Yun2 jin.ho.yun90@gmail.com, Rahman, Mohammad M.3 mmrahman@ship.edu, Köcher, Sören4 soeren.koecher@tu-dortmund.de, José de Oliveira, Mauro5 maurojornalista@fei.edu.br |
|---|---|
| Zdroj: | REMark: Revista Brasileira de Marketing. out-dez2019, Vol. 18 Issue 4, p116-136. 21p. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
|