What should I do? The role of reciprocity and social norms on gift price's choices.
| Autor: | Modenesi de Andrade, Daniel1 danielmodenesi@fucape.br, Guimarães Barros, Lucia Salmonson2 lucia.barros@fgv.br |
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| Zdroj: | REMark: Revista Brasileira de Marketing. jul-set2019, Vol. 18 Issue 3, p26-52. 56p. |
| Databáze: | Business Source Ultimate |
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