New year, new brands - it's a real phenomenon: Research has found that customers are more open to trying something new soon after a landmark event, opening up an opportunity for brands to get them to switch.

Autor:	Shotton, Richard, Hanmer-Lloyd, Will1
Zdroj:	Marketing Week (Online Edition). 1/16/2020, p1-1. 1p.
Databáze:	Business Source Ultimate
Externí odkaz:	Zobrazit plný text záznamu